Eka shocased at Lakme Fashion Week Summer Resort 2020

Eka and Telangana State Handloom Weavers Cooperative Society Ltd showcased at Lakmé Fashion Week Summer/Resort 2020

Stirred by Jo March of ‘The Little Women’, the collection celebrates the art of unconventional dressing as a powerful expression of modern femininity 

Mumbai, 14^th February 2020: On Sustainable Fashion Day at Lakmé Fashion Week Summer/Resort 2020, Eka by designer Rina Singh presented an unconventional take on Telangana textiles in collaboration with the Telangana State Handloom Weavers Cooperative Society Ltd (TSCO). Stirred by the modern spirit of ‘Jo March’ from Louisa May Alcott’s 19th century classic, ‘The Little Women’, Eka’s Autumn-Winter 2020 collection explores different paths to female self-actualisation with a deeply romantic aesthetic.

A registered apex organization for Telangana State (Govt. undertaking), TSCO’s main motto is to up-lift the handloom sector by providing continuous employment and Market access to handloom weavers. Govt. of Telangana State extends support to TSCO by directing all the state government welfare departments to purchase their required cloth through TSCO only. TSCO also provides requisite training including development of new designs to the weavers and special efforts have been put forth to revive the languishing handloom products such as Gollabhama Sarees, Pitambari Sarees, Armoor Sarees and Himroo Fabric.

One of the interesting additions is the buniyaad machine that will increase productivity as well as quality. The Ministry of Textiles has planned to give 20 machines to the cluster.

"Our main motto with this collaboration is to enable skill development at the grass root level that would in turn create employment opportunities for the artisans. While the artisans are masters of their craft, the design intervention brought about by Rina Singh of Eka showcases the textiles of Telangana in a new light. With Lakmé Fashion Week's global outreach and Eka's scale of international business we truly look forward to globalizing Telangana textile," Mr. Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Telangana government.