Even as the lockdown continues in most parts of India due to the pandemic, economic growth and job losses are likely to have an impact on many sectors. Fashion industry is also said to among the one to layoff staff and retailers are also asking for a zero rental from mall owners, according to newspaper reports.
And brands that do not have an online (e-commerce) presence are said to be affected more due to the crisis.
The online buying activity is dominated by the the social media youth who actively buy following influencers. But due to the stores being closed more more of this segment of younger population are likely to make online purchases.
Also, with fashion weeks getting cancelled there may not be so many seasonal trends to follow,
Some brands are even working towards making themselves as sustainable brands so as to turn away from being a fast fashion label.
The Slow Fashion Season which seeks participation from people to not buy new clothes for three months is going to commence in June (June 21st-21st September).
Besides, the 2020 circular fashion pledge is launching later this month during the Fashion Revolution Week,
No comments:
Post a Comment